Marketing & Analytics
Tying together all available data sources including IRI, Nielsen, consumer panel, internal and customer-supplied data, we create cutting-edge, revenue producing insights -- putting ESM head and shoulders above the competition. Taking a wholistic view of both the retailer and consumer we create actionable insights that enable us to build your brand. Our proprietary technical platform enables ESM to publish these studies for clients quickly providing our sales force with a premium visual experience easily accessible and customizable to any situation.
- Advanced analytics and category management for “Total Store” (includes all syndicated CPG categories)
- Consumer panel research for “Total store” (includes all CPG purchased by Household)
- Data integration and custom segmentation services
- Custom consumer survey capabilities
- Consumer Focus Groups
- Fully integrated trade marketing models including scanning, panel data, A & U survey results using all relevant data sources
- Street-level marketing programs; guerilla-marketing teams, event-driven marketing, multi-cultural target marketing, social media marketing
- Vantastic® urban distribution seeding, product sampling, demos and selling to small independent retailers, bodegas, green grocers, etc.